Jean Baudrillard (1927 - 2007)

Plato allegory of the cave (see post below)

What we understand of the world isn't real

It's hyper real.

Marx commodity
Trying to be about the impenstipafion of the working class.

Understanding of the world isn't real. Corporate consumer images in the developed world
Images that we invest our lives in.

Commodity culture feeds us images that we believe to be true.

Santa Clause

The representation of Santa; this representation produced by mass media.
Starting in 1931, magazine ads for Coca-Cola featured St. Nick as a kind, jolly man in a red suit. Because magazines were so widely viewed, and because this image of Santa appeared for more than three decades, the image of Santa most people have today is largely based on our advertising.

Our idea of Santa clause is the one that was created by corporate culture
It is the repetition of this image that is embedded in our minds and
makes us believe that Santa Claus has always been red fat and jolly.

This folk tale illustration dates back to before Coca Cola's re branding of St Nicholous. This image of Santa appears to show him more sinister and has a striking contrast in comparison to the jolly version we know today.

The pepsi challenge

The power of a brand is shown during the pepsi challenge. Two clear, label-less bottles are shown to a random member of the public. One bottle contains Coca Cola and in another, Pepsi. After the taste test, results show that people preferred the taste of Pepsi. But had the labels been shown the winner would undoubtedly be Coca Cola



"even better than the real thing"

Structarialsm


Was about analyzing the language of structure to other things"


We live in a world of hyper reality. We invest ourselves in these signs and logos.

Start to inform our reality.

RIBENA.
Doesn't taste like blackberry
But it's a simulation.

The copies of reality
Cause a real concrete change in the real world.

Marxism
And design activism

Politicisation on visual culture and media.

Ideology how it makes us feel and think.

What can designers do to change the situation were in.

Mirxist quote.
Often misinturpirated.
No point in just thinking without combining it with action.

Marxism is:
A political manifesto 1848
Still hasn't been achieved.

Philosophical method.

Lead to the rise of soviet union.


What is capitalism?

The stage of history in which we live in (west)

Soothe where control means of production ability to make money is held by Andre indviauls
Therefore individuals make loads of money.

Logic of a Market.
Everything is bought and sold.
People are almost commodotys in the same way shoes are.
Interactions involve around the logic of the Market.

System in which makes us because it's Market logic only the best succeed. Makes us compete.

School.. Compete classmates
Work - compete peers
Knife your fellow man.

Primitive communism.
As seen in cooperative tribal societies. everything is shared.

Society will get so far apart from each other.
People will start to gang together and overthrow ruling class..
Take over the state..
Run it for the history of people
Sharing the wealth.

Marx said the government will eventually fade away.

Society can be broken down into two distinctive.

Base - any given moment society will gave certain tools available to it. Forces of production.
In that base there is Relation of production.

Everything is a result of the forces of pricyiom.

Law politics art design education.
Traces back to issues of class gender politics racial political.
Everything bares that stamp.

Capitalism produces laws culture politics education
Which reflects capitalismt attitude.


education - schools.
The base are ones of bosses and workers and way the relation is the boss yells the workers what to do.

Marxist reading on education.



Marxist on religion.
The ultimate trap for the worker.
Mental control.. - if you suffer and you are poor at least you by a moral code and you will be rewarded in heaven.

Ideology.

Panopticism. (All notes on moodle.)

French philosopher michel Foucault writes bout the ways in which our society condoms and disciplines it's subjects.

Interested In the way institutions condition our behaviour.

The aim -
A building design called the panopticon
Made in 1791 jeremy Bentham

He sees this building as being a metaphor in the way society controls and disciplines it's people/ citizens.

Bio
Michel was a gay rights activist as well as a philosopher.

Both book survey in different waythe rise of instituiobs and the asylum..

Madness and civilisation

Really old society ore modern maras was very different socially.
Thought of differently
The insanse led a reletivly easy life and were considered positive in society

Towards 1600 different social attiturde starts to emerge
Those who went useful for a society was stigmatised

Project late 1600 late confidment
Everyone who wasn't socially productive were thrown in to the houses of correction

Insane and criminals general the poor and unemployed
Anyone who couldnt be put to work. Even the lazy.
they were made to work
With the threat of beatings

They corrupted even more
Rather than "fixing" them.

The Birth of the asylum

Start of asylums
The insanse and separated from the sane..

Inside the asylum the inmates are controlled in different ways
They are treated like minors if they do well they get given rewards

Michel sees this as a very important shift

Society Stetson to realise that there are other ways to treat people rather than physical punishment.

All sorts of knowledge emerge
Phycologists etc
More knowledge of what is normal and not normal.

This we form of social control is imprudent because it represents the shift from someone being responsible for others behaviour.
To us being responsible for out own behaviour..

Abnormal peoe were punish in many gastly ways
They were made to show to everyone that if you are not productive this could happen to you.

Shows how the king is all poweful
And anyone who challenges him would face severe punishment..

However society modernised was more effective ways of keeping people under control.

Modern disciplinary society.
Discipline Is a technique.
Making those useful for society rather than punishing them.

The panopticon
Michel thought it could be a school, asylum or a prison.

Prison - each of the kirks spaces on the outside of the building would be a cell.. Decided by wall each cell has a window which would shine on the prisoner permanently backlit.

Presido Cuba prison applies same concept/ concept.

Institutional gaze USA
Same concept.

Constantly aware that they are being watched but cannot see the other prisoners. Permanently isolated and displayed.

The guard tower was made so the prisoners couldn't tell if they were being watched or not
Which has an effect on a person.

You never do anything wrong in fear of being caught out.

People control themseleves.
the panopticon didn't even need guarding.

Mental punishment rather than physical. A machine of control.

Purpose of the building was to make people more productive.


The office - David Brent.
Knows he's being watched
Makes him behave differently.
Knowing that someone would see the results of filming.
Panoptism.

Our behaviour is being conditioned by panotist apparatus.

Pubs. Change from being intimate spaces to spaces to where you know you're being watched.
Less atmosphere.
Much easier to control.

Panotism is everywhere in our society.. CCTV is the most obvious example.

Another example is goggle maps (moodle) available on the Internet.

Information of Richards address is avaliable for everyone to see.

Everyday of our university life is monitored. And avaliable for people higher up to see.

Facebook is ridiculously panoptic
You act like a performance of yourself. Everyone is watching everything you post.
Social media is also panoptic

Chris burden.
Shoot.

Michel f
Panopticism as a form of disipline..
Techniques of the body.
Docile bodies