Bibliography for year 2 essay on Apple's Religion.


Books


Berger, J (1972) Ways of Seeing, London: Penguin Books ltd

Danziger, P (2006), Shopping: Why we love it and how retailers can create the ultimate customer experience, USA, Kaplan Publishing

Olins, W (2003) On Brand , New York USA, Thames and Hudson.



Olins, W (2003) The brand handbook, New York USA, Thames and Hudson



Websites

Duffy, P
http://www.superbrands-brands.com/volII/council.html
(Accessed 20th December 2011)

Riley, A and Boome 2011, A ‘Superbrands' success fuelled by sex, religion and gossip’
http://www.bbc.co.uk/news/business-13416598 (Accessed 19th December 2011)

Heussner,K 2010 ‘Looking for a New Religion? Apple Gives Dose of the Divine’ http://abcnews.go.com/Technology/religion-apple-dose-divine/story?id=11300758 (Accessed 27 December 2011

BBC,Riley,A 2011 Secrets of the Superbrands: Technology (Ep.1 BBC)
http://www.youtube.com/watch?v=EU9Fv_o25xA (Accessed 17 December 2011

Author Unknown 2010 ‘The book of Jobs’ http://www.economist.com/node/15393377 (Accessed 27th December 2011)

Milian, M 2011 ‘Apple triggers 'religious' reaction in fans' brains, report says’
http://articles.cnn.com/2011-05-19/tech/apple.religion_1_apple-store-apple-employees-brains?_s=PM:TECH (Accessed 2nd Janurary 2012)

Kahneny, L 2010 ‘Apple as a religion: How the iPhone became divine’ http://www.theregister.co.uk/2010/08/03/apple_as_a_religion/print.html (Accessed 2nd January 2012)

Author Unknown 2003 ‘Census returns of the Jedi’
http://news.bbc.co.uk/1/hi/uk/2757067.stm (Accessed 17th February 2012)