Plato allegory of the cave (see post below)
What we understand of the world isn't real
It's hyper real.
Marx commodity
Trying to be about the impenstipafion of the working class.
Understanding of the world isn't real. Corporate consumer images in the developed world
Images that we invest our lives in.
Commodity culture feeds us images that we believe to be true.
Santa Clause
The representation of Santa; this representation produced by mass media.
Starting in 1931, magazine ads for Coca-Cola featured St. Nick as a kind, jolly man in a red suit. Because magazines were so widely viewed, and because this image of Santa appeared for more than three decades, the image of Santa most people have today is largely based on our advertising.
Our idea of Santa clause is the one that was created by corporate culture
It is the repetition of this image that is embedded in our minds and
makes us believe that Santa Claus has always been red fat and jolly.
This folk tale illustration dates back to before Coca Cola's re branding of St Nicholous. This image of Santa appears to show him more sinister and has a striking contrast in comparison to the jolly version we know today.
The pepsi challenge
The power of a brand is shown during the pepsi challenge. Two clear, label-less bottles are shown to a random member of the public. One bottle contains Coca Cola and in another, Pepsi. After the taste test, results show that people preferred the taste of Pepsi. But had the labels been shown the winner would undoubtedly be Coca Cola
"even better than the real thing"
Structarialsm
Was about analyzing the language of structure to other things"
We live in a world of hyper reality. We invest ourselves in these signs and logos.
Start to inform our reality.
RIBENA.
Doesn't taste like blackberry
But it's a simulation.
The copies of reality
Cause a real concrete change in the real world.
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